Title: WooCommerce Analytics
Author: WooCommerce
Published: <strong>2025년 1월 16일</strong>
Last modified: 2026년 5월 25일

---

플러그인 검색

![](https://ps.w.org/woocommerce-analytics/assets/banner-772x250.png?rev=3234682)

![](https://ps.w.org/woocommerce-analytics/assets/icon-256x256.png?rev=3234682)

# WooCommerce Analytics

 작성자: [WooCommerce](https://profiles.wordpress.org/woocommerce/)

[다운로드](https://downloads.wordpress.org/plugin/woocommerce-analytics.0.9.15.zip)

 * [세부사항](https://ko.wordpress.org/plugins/woocommerce-analytics/#description)
 * [평가](https://ko.wordpress.org/plugins/woocommerce-analytics/#reviews)
 *  [설치](https://ko.wordpress.org/plugins/woocommerce-analytics/#installation)
 * [개발](https://ko.wordpress.org/plugins/woocommerce-analytics/#developers)

 [지원](https://wordpress.org/support/plugin/woocommerce-analytics/)

## 설명

### WOOCOMMERCE ANALYTICS – TAKE CONTROL OF YOUR SALES STRATEGY

**Note: This extension is currently in an early access (beta) stage, which means
we’re actively working to improve it based on your feedback. While we strive to 
provide a seamless experience, please note that some features may still be under
development, and occasional bugs may occur. This extension is designed for single-
currency stores only. Multi-currency functionality is not supported, which may result
in inaccurate analytics for stores operating in multiple currencies. Your input 
is invaluable in helping us enhance the product, so please don’t hesitate to share
your feedback or report any issues.**

WooCommerce Analytics provides merchants with powerful order attribution data, helping
identify which channels, sources, devices, and campaigns are driving sales. With
advanced insights into customer behavior and marketing effectiveness, WooCommerce
Analytics is designed to support data-driven decisions, whether you’re managing 
a new store or an extensive product catalog.

#### Key Features

 * **Orders by Channel**: Discover which marketing channels generate the most sales.
 * **Orders by Source**: Identify top sources within each channel.
 * **Orders by Device**: Track whether customers are shopping via mobile, desktop,
   or tablet.
 * **Orders by Campaign**: Measure campaign performance and optimize accordingly.
 * **Orders by Channel & Source**: Access combined views for deeper attribution 
   insights.

_Additional premium features and customization options are in development to offer
merchants even greater insights and flexibility._

#### Merchant Benefits

 * **Optimize Marketing Spend**: Focus budgets on high-ROI channels and sources.
 * **Improve Customer Targeting**: Refine marketing strategies based on detailed
   customer behavior insights.
 * **Enhance the Shopping Experience**: Improve user experience on top-performing
   devices and channels.
 * **Data-Driven Decisions**: Make sales and marketing decisions with the support
   of real-time data.

#### Detailed Comparisons and Insights

Filter your order attribution data across essential metrics like gross sales, net
sales, refunds, number of orders, coupon usage, shipping costs, and customer demographics.
Flexible timeframes allow merchants to analyze trends over promotional periods, 
holidays, or other significant times, supporting ongoing optimization.

### Privacy Policy

WooCommerce Analytics takes privacy seriously and adheres to data protection standards.
Learn more about the types of data collected, how it is securely stored, and how
it is used: [WooCommerce Analytics data syncing](https://woocommerce.com/woocommerce-analytics-data-syncing/).

### Support

Get support, documentation, and submit feature requests directly through our support
channels.

If you encounter issues or have feedback for this beta release, please also let 
us know via our support channels.

### Categories

 * Business Insights
 * Marketing
 * Reporting and Analytics
 * Store Management
 * WooCommerce Extensions

### Developed by

WooCommerce

## 스크린샷

[⌊Orders by Channel - Visualize which channels contribute most to your store’s sales.⌉⌊
Orders by Channel - Visualize which channels contribute most to your store’s sales
.⌉[

Orders by Channel – Visualize which channels contribute most to your store’s sales.

[⌊Orders by Source - Identify the top sources within channels contributing to sales.⌉⌊
Orders by Source - Identify the top sources within channels contributing to sales
.⌉[

Orders by Source – Identify the top sources within channels contributing to sales.

[⌊Orders by Campaign – Evaluate which marketing campaigns are the most effective
in driving sales.⌉⌊Orders by Campaign – Evaluate which marketing campaigns are the
most effective in driving sales.⌉[

Orders by Campaign – Evaluate which marketing campaigns are the most effective in
driving sales.

[⌊Orders by Device - View customer preferences across devices for a better shopping
experience.⌉⌊Orders by Device - View customer preferences across devices for a better
shopping experience.⌉[

Orders by Device – View customer preferences across devices for a better shopping
experience.

[⌊Orders by Channel & Source - Combine channel and source data for a more detailed
view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook
vs. Instagram ads).⌉⌊Orders by Channel & Source - Combine channel and source data
for a more detailed view of your order attribution (e.g., see Paid Ads broken down
by Google vs. Facebook vs. Instagram ads).⌉[

Orders by Channel & Source – Combine channel and source data for a more detailed
view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook
vs. Instagram ads).

## 설치

#### Minimum Requirements

 * WordPress 6.5 or greater
 * WooCommerce 9.0 or greater
 * PHP version 7.4 or greater

#### Automated Installation

 1. Go to the Plugins screen in your WordPress admin and click “Add New.”
 2. Search for “WooCommerce Analytics” and install it.
 3. Activate the plugin, then enable Order Attribution in WooCommerce Core to start
    gathering data insights.

#### Manual Installation

 1. Download the WooCommerce Analytics plugin from the repository.
 2. Upload the files to the `/wp-content/plugins/woocommerce-analytics/` directory,
    or install the .zip file via the Plugins screen in your WordPress admin.
 3. Activate the plugin and follow the on-screen instructions to sync your data.

## FAQ

### Will additional features be available in the future?

Yes! We’re continually working to expand WooCommerce Analytics with more powerful
tools to support your store’s growth. Planned enhancements may include expanded 
attribution metrics, custom reports, and advanced filtering options.

_Note: Future feature updates may include premium options and a metered or quota-
based payment model for larger stores needing additional insights._

### What is an order attribution report, and how can it help my business?

An order attribution report tracks where your sales are originating. By monitoring
performance across channels, sources, devices, and campaigns, the reports reveal
which strategies work best, enabling you to allocate your marketing budget effectively
and increase ROI.

### How frequently is the data in the report updated?

Order data updates continuously as new orders are processed. Each time a new order
is recorded, the report refreshes to provide the latest snapshot of your store’s
performance.

### How can I use these insights to improve my marketing strategy?

By identifying top-performing channels and sources, you can allocate your marketing
budget more effectively, focus on high-performing segments, and test changes in 
underperforming channels to enhance campaign performance.

## 후기

![](https://secure.gravatar.com/avatar/4ca4a3695ef3db692fb4adff8877f25be8b9560c8ebe29480253f92f1321da7c?
s=60&d=retro&r=g)

### 󠀁[Not compatible with multiple currency](https://wordpress.org/support/topic/not-compatible-with-multiple-currency/)󠁿

 [servicestsim](https://profiles.wordpress.org/servicestsim/) 2026년 7월 21일 답글
1개

Other reports in analytics tab are compatible with WPML. Also, cant understand why
data for this report has to be shipped to Wordpress.

![](https://secure.gravatar.com/avatar/b80206e2737814d41d0e6286da355822e1c1324a057ba750de6b8bc876776bc9?
s=60&d=retro&r=g)

### 󠀁[Great plugin with potential](https://wordpress.org/support/topic/great-plugin-with-potential-3/)󠁿

 [benoitfouc](https://profiles.wordpress.org/benoitfouc/) 2025년 10월 28일 답글 
1개

I’ve been using WooCommerce Analytics since its first release—before Order Attribution—
and I’m very happy to use it every day. To make it more complete and powerful, I
think it’s missing a few key metrics: Comparative data for new vs. returning customers.
It’s important to understand how these cohorts behave. For example, compare average
order value between new and returning customers, or compare total spend by new customers
vs. returning customers over a selected date range. Demographic data (country, language,
age, gender, etc.). Visitors / sessions / page views. This is the most important
missing data in WooCommerce Analytics: knowing how many people come to the site,
which channels they come from, and which pages they visit. If the team would like
to discuss these suggestions, please let me know.

![](https://secure.gravatar.com/avatar/9c9cfd7c1d8a36d48e44e26285afae83616a05b38537bfdeb92b151d6a6df8c9?
s=60&d=retro&r=g)

### 󠀁[Its okay but…](https://wordpress.org/support/topic/its-okay-but/)󠁿

 [Josh S](https://profiles.wordpress.org/spasso888/) 2025년 10월 18일 답글 1개

I would like to see more from this.. as an international website I would like to
see more on the country and states / provinces for this, even cities.

![](https://secure.gravatar.com/avatar/ee421d3fd85b44d745307f4aba5cdfac6c8b05237fbfe7d443b9827d164ba234?
s=60&d=retro&r=g)

### 󠀁[works fine](https://wordpress.org/support/topic/works-fine-1614/)󠁿

 [Eduard Doloc](https://profiles.wordpress.org/rwky/) 2025년 3월 11일 답글 1개

been using it for a few months on multiple projects, for now it does it’s job pretty
well! Would like to see more and more options and combinations in the future!

 [ 모든 4 평가 읽기 ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/)

## 기여자 & 개발자

“WooCommerce Analytics”(은)는 오픈 소스 소프트웨어입니다. 다음의 사람들이 이 플러그인에
기여하였습니다.

기여자

 *   [ WooCommerce ](https://profiles.wordpress.org/woocommerce/)

“WooCommerce Analytics”(이)가 5 개 언어로 번역되었습니다. 기여해 주셔서 [번역자](https://translate.wordpress.org/projects/wp-plugins/woocommerce-analytics/contributors)
님께 감사드립니다.

[자국어로 “WooCommerce Analytics”(을)를 번역하세요.](https://translate.wordpress.org/projects/wp-plugins/woocommerce-analytics)

### 개발에 관심이 있으십니까?

[코드 탐색하기](https://plugins.trac.wordpress.org/browser/woocommerce-analytics/)
는, [SVN 저장소](https://plugins.svn.wordpress.org/woocommerce-analytics/)를 확인하시거나,
[개발 기록](https://plugins.trac.wordpress.org/log/woocommerce-analytics/)을 [RSS](https://plugins.trac.wordpress.org/log/woocommerce-analytics/?limit=100&mode=stop_on_copy&format=rss)
로 구독하세요.

## 변경이력

#### 0.9.15 – 2026-05-25

 * Tweak – Add “Woo Analytics” to readme tags to improve plugin directory search
   discoverability.
 * Tweak – WC 10.8 compatibility.

#### 0.9.14 – 2026-04-20

 * Tweak – WC 10.7 compatibility.
 * Tweak – WP 7.0 compatibility.

#### 0.9.13 – 2026-03-11

 * Tweak – WC 10.6 compatibility.
 * Tweak – WP 7.0 compatibility.

#### 0.9.12 – 2025-10-08

 * Dev – Add JSON_HEX_TAG to wp_json_encode.
 * Tweak – WC 10.3 compatibility.
 * Update – Updated permissions of **Order Attribution** page to allow shop managers
   to see reports also.

#### 0.9.11 – 2025-05-20

 * Tweak – WC 9.9 compatibility.
 * Tweak – WP 6.8 compatibility.
 * Update – Change hook to register plugin.
 * Update – Use WC_Email instead of MerchantEmailNotifications.

#### 0.9.10 – 2025-05-20

 * Tweak – WC 9.9 compatibility.
 * Tweak – WP 6.8 compatibility.

#### 0.9.9 – 2025-03-18

 * Tweak – Bump minimum WC to 9.5.
 * Tweak – Update beta notice text.
 * Tweak – WC 9.8 compatibility.
 * Update – Better trigger for order attribution report ready email.

#### 0.9.8 – 2025-02-26

 * Fix – Catch division by zero.
 * Update – Ensure single report ready email is sent.

#### 0.9.7 – 2025-02-11

 * Tweak – WC 9.7 compatibility.

#### 0.9.6 – 2025-01-24

 * Doc – Update readme.txt.

#### 0.9.5 – 2025-01-20

 * Tweak – View details link points to WordPress.org Plugin Directory page.

#### 0.9.4 – 2025-01-20

 * Tweak – WC 9.6 compatibility.

#### 0.9.3 – 2025-01-14

 * Tweak – Fix redirection on plugin activation.
 * Tweak – Increase activation transient expiry.
 * Update – Remove user connection step from onboarding.

#### 0.9.2 – 2024-12-19

 * Initial beta release of WooCommerce Analytics.
 * Includes reports for order attribution by channel, source, device, campaign, 
   and combined channel and source.
 * Customizable timeframe analysis and detailed comparisons across key metrics.

## 기초

 *  버전 **0.9.15**
 *  최근 업데이트: **3개월 전**
 *  활성화된 설치 **20,000+**
 *  워드프레스 버전 ** 6.5 또는 그 이상 **
 *  다음까지 시험됨: **7.0.4**
 *  PHP 버전 ** 7.4 또는 그 이상 **
 *  언어
 * [English (US)](https://wordpress.org/plugins/woocommerce-analytics/), [Persian](https://fa.wordpress.org/plugins/woocommerce-analytics/),
   [Polish](https://pl.wordpress.org/plugins/woocommerce-analytics/), [Romanian](https://ro.wordpress.org/plugins/woocommerce-analytics/),
   [Spanish (Chile)](https://cl.wordpress.org/plugins/woocommerce-analytics/), 그리고
   [Spanish (Spain)](https://es.wordpress.org/plugins/woocommerce-analytics/).
 *  [자국어로 번역하기](https://translate.wordpress.org/projects/wp-plugins/woocommerce-analytics)
 * 태그:
 * [analytics](https://ko.wordpress.org/plugins/tags/analytics/)[marketing](https://ko.wordpress.org/plugins/tags/marketing/)
   [order attribution](https://ko.wordpress.org/plugins/tags/order-attribution/)
   [woocommerce](https://ko.wordpress.org/plugins/tags/woocommerce/)
 *  [고급 보기](https://ko.wordpress.org/plugins/woocommerce-analytics/advanced/)

## 평점

 별 5점 만점에 4.5점.

 *  [  3/5-별점 후기     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=5)
 *  [  0/4-별점 후기     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=4)
 *  [  1/3-별점 후기     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=3)
 *  [  0/2-별점 후기     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=2)
 *  [  0/1-별점 후기     ](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/#new-post)

[모든  리뷰 보기](https://wordpress.org/support/plugin/woocommerce-analytics/reviews/)

## 기여자

 *   [ WooCommerce ](https://profiles.wordpress.org/woocommerce/)

## 지원

지난 2개월 동안 해결된 문제:

     1 중 0

 [지원 포럼 보기](https://wordpress.org/support/plugin/woocommerce-analytics/)