You shouldn't have to pay for a GTM Server Container or a premium plugin just to send your WooCommerce events to Meta and Pinterest. This plugin does it for free, directly from your WordPress server.<\/p>\n\n
It connects your store to the Meta (Facebook) Conversions API and the Pinterest Conversions API, sends all the important e-commerce events server-side, and sets up a clean GTM dataLayer so your browser-side tags (Pixel, GA4, Pinterest Tag) work perfectly alongside it. Same event ID on both sides, no duplicates.<\/p>\n\n
What you get:<\/strong><\/p>\n\n What you don't need:<\/strong><\/p>\n\n Please check the installation page for the recommended GTM settings for deduplication.<\/strong><\/p>\n\n This plugin is free. Not \"free with limits\" \u2014 just free. Every feature works, there is no pro version waiting behind a paywall.<\/p>\n\n I built it because setting up server-side tracking shouldn't require a cloud engineering degree or a monthly bill. If it helps your store, that's good enough.<\/p>\n\n This plugin connects your website to external services to send event data.<\/p>\n\n Crucial First Steps:<\/strong><\/p>\n\n To prevent duplicate events and ensure data accuracy, you must configure two settings in your Meta account and GTM container.\n1. Turn Off Meta's Automatic Event Tracking:<\/strong>\n * In your Meta Business Suite, navigate to Events Manager<\/strong> and select your Pixel.\n * Go to the Settings<\/strong> tab.\n * Scroll to the Event Setup<\/strong> section and turn Off<\/strong> the toggle for Track Events Automatically Without Code<\/strong>. This plugin will handle all event sending.<\/p>\n\n To save time and prevent errors, we have created a GTM container template. You can import this file to automatically create all the necessary variables, triggers, and tags.<\/p>\n\n Step 1: Download the Template<\/strong><\/p>\n\n Go to the \"Meta CAPI & GTM\" settings page in your WordPress admin panel. In the Main Settings tab, you will see a highlighted box with a link to download the Step 2: Import the Template into GTM<\/strong><\/p>\n\n Step 3: Configure Your IDs<\/strong><\/p>\n\n After the import is complete, you must update the placeholder IDs with your own tracking IDs.<\/p>\n\n Step 4: Publish<\/strong><\/p>\n\n Once you have updated your IDs, click the Submit<\/strong> button in the top right corner, then Publish<\/strong> your container. Your GTM setup is now complete!<\/p>\n\n If you prefer to configure Google Tag Manager manually, or if you encounter any issues with the template import, the following guide provides step-by-step instructions to get everything configured.<\/p>\n\n Create the following variables of the type Data Layer Variable<\/strong>.\n* Variable Name:<\/strong> Create the following triggers using the Custom Event<\/strong> type.\n* Trigger Name:<\/strong> Install the \"Facebook Pixel\"<\/strong> template from the GTM Community Template Gallery. Create the following tags.\n* Tag: Meta - PageView<\/strong>\n * Event Name:<\/strong> Tag: Meta - ViewContent<\/strong><\/p>\n\n Tag: Meta - AddToCart<\/strong><\/p>\n\n Tag: Meta - InitiateCheckout<\/strong><\/p>\n\n Tag: Meta - Purchase<\/strong><\/p>\n\n\n
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Our Philosophy<\/h3>\n\n
External Services<\/h3>\n\n
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\/wp-content\/plugins\/<\/code> directory and activate it.<\/li>\nRecommended GTM Setup<\/h3>\n\n
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FB_<\/code>. Since we will be creating our own tags manually, only they should be active.<\/li>\n<\/ul><\/li>\n<\/ol>\n\n\n\nTEMPLATE SETUP<\/h3>\n\n
gtm-template.json<\/code> template file. Download this file to your computer.<\/p>\n\n\n
gtm-template.json<\/code> file you downloaded.<\/li>\n\n
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GA4_MEASUREMENT_ID<\/code> with your actual GA4 Measurement ID (e.g., G-XXXXXXXXXX<\/code>).<\/li>\n\n
META_PIXEL_ID<\/code> with your actual Meta Pixel ID.<\/li>\n\n
PINTEREST_TAG_ID<\/code> with your actual Pinterest Tag ID.<\/li>\nMANUAL SETUP<\/h3>\n\n
Step 1: Create GTM Variables<\/h3>\n\n
DLV - event_id<\/code>\n * Data Layer Variable Name:<\/strong> event_id<\/code>\n* Variable Name:<\/strong> DLV - ecommerce<\/code>\n * Data Layer Variable Name:<\/strong> ecommerce<\/code>\n* Variable Name:<\/strong> DLV - Hashed Email<\/code>\n * Data Layer Variable Name:<\/strong> user_data.email<\/code>\n* Variable Name:<\/strong> DLV - ecommerce.shipping_method<\/code>\n * Data Layer Variable Name:<\/strong> ecommerce.shipping_method<\/code>\n* Variable Name:<\/strong> DLV - ecommerce.payment_method<\/code>\n * Data Layer Variable Name:<\/strong> ecommerce.payment_method<\/code><\/p>\n\nStep 2: Create GTM Triggers<\/h3>\n\n
CE - PageView Meta<\/code>\n * Event name:<\/strong> page_view_meta<\/code>\n* Trigger Name:<\/strong> CE - View Item<\/code>\n * Event name:<\/strong> view_item<\/code>\n* Trigger Name:<\/strong> CE - Add to Cart<\/code>\n * Event name:<\/strong> add_to_cart<\/code>\n* Trigger Name:<\/strong> CE - Begin Checkout<\/code>\n * Event name:<\/strong> begin_checkout<\/code>\n* Trigger Name:<\/strong> CE - Purchase<\/code>\n * Event name:<\/strong> purchase<\/code>\n* Trigger Name:<\/strong> CE - View Item List<\/code>\n * Event name:<\/strong> view_item_list<\/code>\n* Trigger Name:<\/strong> CE - View Cart<\/code>\n * Event name:<\/strong> view_cart<\/code>\n* Trigger Name:<\/strong> CE - Select Item<\/code>\n * Event name:<\/strong> select_item<\/code>\n* Trigger Name:<\/strong> CE - Add Shipping Info<\/code>\n * Event name:<\/strong> add_shipping_info<\/code>\n* Trigger Name:<\/strong> CE - Add Payment Info<\/code>\n * Event name:<\/strong> add_payment_info<\/code><\/p>\n\nStep 3: Create GTM Tags<\/h3>\n\n
A) Meta Tags (Facebook Pixel)<\/h4>\n\n
PageView<\/code>\n * More Settings > Event ID:<\/strong> {{DLV - event_id}}<\/code>\n * Trigger:<\/strong> CE - PageView Meta<\/code><\/p>\n\n\n
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ViewContent<\/code><\/li>\n{{DLV - ecommerce}}<\/code><\/li>\n{{DLV - event_id}}<\/code><\/li>\nCE - View Item<\/code><\/li>\n<\/ul><\/li>\n\n
AddToCart<\/code><\/li>\n{{DLV - ecommerce}}<\/code><\/li>\n{{DLV - event_id}}<\/code><\/li>\nCE - Add to Cart<\/code><\/li>\n<\/ul><\/li>\n\n
InitiateCheckout<\/code><\/li>\n{{DLV - ecommerce}}<\/code><\/li>\n{{DLV - event_id}}<\/code><\/li>\nCE - Begin Checkout<\/code><\/li>\n<\/ul><\/li>\n\n
Purchase<\/code><\/li>\n{{DLV - ecommerce}}<\/code><\/li>\n{{DLV - event_id}}<\/code><\/li>\nCE - Purchase<\/code><\/li>\n<\/ul><\/li>\n