Adds Experiments (Beta) for A\/B testing storefront CSS and JavaScript, plus analytics and reporting fixes since 2.0.<\/p>","2.0.0":"
Cache-Safe Event Tracking is now the default analytics system. Existing installations are migrated automatically on upgrade.<\/p>\n\n
Alpha Insights is an advanced WooCommerce analytics plugin built for accurate profit reporting, Google Analytics-style store traffic analysis, cost of goods (COGS) management, and custom sales reports.<\/p>\n\n
Go beyond default WooCommerce analytics and basic sales reports with a complete view of your store\u2019s performance. Alpha Insights combines revenue, product costs, payment gateway fees, shipping costs, ad spend, and business expenses in one place \u2014 helping you track profit & loss, margins, ROI, customer behavior, product performance, and marketing attribution with confidence.<\/p>\n\n
With our intuitive drag & drop WooCommerce report builder, you can create custom sales reports and fully interactive analytics dashboards in seconds \u2014 without spreadsheets, complicated exports, or disconnected tools.<\/p>\n\n
Test storefront changes with built-in A\/B experiments (Beta). Split visitors between a control and a treatment using CSS or JavaScript, keep each person on the same variant, and measure conversion lift against your Alpha Insights analytics and WooCommerce orders \u2014 not just clicks.<\/p>\n\n
Built specifically for serious WooCommerce store owners who want real financial and performance clarity, Alpha Insights replaces manual reporting with a single WooCommerce analytics and profit reporting system focused on true profitability \u2014 not just revenue numbers.<\/p>\n\n\n\n
Advanced WooCommerce Sales Reporting<\/strong> WooCommerce Cost of Goods (COGS) Tracking<\/strong> Profit & Loss Reporting for WooCommerce<\/strong> WooCommerce Analytics for Traffic & Marketing Performance<\/strong> Drag & Drop WooCommerce Analytics Dashboards & Custom Sales Reports<\/strong> WooCommerce A\/B Experiments (Beta)<\/strong> Custom Order Costs<\/strong> Time Series Comparisons & Date Filtering<\/strong> Multi-Currency Support<\/strong> Performance Optimized for High-Volume Stores<\/strong> Upgrade to Alpha Insights Pro to unlock:<\/p>\n\n
\nTrack revenue, gross profit, net profit, margins, refunds, and order-level profitability with powerful filtering and comparisons.<\/p>\n\n
\nEasily add and manage product costs directly inside WooCommerce. Track profit margins per product, variation, and order. Fully compatible with the native WooCommerce Cost of Goods feature.<\/p>\n\n
\nUnderstand your real profitability by combining revenue, cost of goods, payment fees, shipping, and custom order costs.<\/p>\n\n
\nAlpha Insights works like a Google Analytics style plugin for WooCommerce, showing traffic sources, landing pages, referral URLs, device types, and campaign performance directly inside your store dashboard.<\/p>\n\n
\nBuild custom WooCommerce analytics dashboards and sales reports with an intuitive drag & drop builder. Create flexible reports in seconds without spreadsheets, exports, or disconnected analytics tools.<\/p>\n\n
\nRun A\/B tests on your storefront and measure which version converts. Apply CSS or JavaScript per variant, assign visitors on the first matching page view, and keep them on the same version until you pause or complete the test. Results show exposures, funnel steps, conversions, conversion rate, and lift versus control \u2014 tied to Alpha Insights analytics and orders. The free version includes one running A\/B test, 100% of eligible traffic, and a Purchase goal.<\/p>\n\n
\nAdd commissions, handling fees, transaction costs, or other order-specific expenses.<\/p>\n\n
\nFilter by custom or preset date ranges. Compare year-over-year or previous periods to measure growth.<\/p>\n\n
\nTrack revenue and costs across multiple currencies with automatic conversion handling.<\/p>\n\n
\nBuilt for speed with optimized queries and caching for stores with thousands of orders.<\/p>\n\n\n\nPRO Features<\/h3>\n\n