설명
MARK Funnel for WooCommerce gives you a clear, honest view of where customers drop off in your store — from first visit to purchase — without collecting any personal data and without sending anything outside your server.
What it tracks
The plugin measures 5 funnel stages using random anonymous session identifiers:
- Visits — any page load in your store
- Product views — single product page visits
- Add to cart — items added from product pages, shop grids, forms, and WooCommerce Blocks
- Checkout start — reaching the checkout page
- Purchases — confirmed orders (processing, completed, on-hold)
What it shows you
Funnel table — sessions and step-over-step conversion rates for all 5 stages, with a color-coded visual bar (green orange red).
4 KPI cards with industry benchmarks:
- Conversion Rate — purchases ÷ visits (benchmark: 1–3%)
- Add to Cart Rate — ATC sessions ÷ product-view sessions (benchmark: 8–15%)
- Checkout Start Rate — sessions reaching checkout ÷ ATC sessions (benchmark: 40–60%)
- Checkout Abandonment — sessions that started checkout but didn’t buy (benchmark: 60–80%)
Funnel Diagnosis — up to 3 contextual suggestions ranked by severity, based on your actual data compared to industry thresholds.
About the Funnel tab — an educational guide explaining how each stage is tracked, how the KPIs are calculated, what the benchmarks mean, and how to read the suggestions. Great for store owners who are new to conversion analytics.
Privacy first
- No direct identifiers stored — no names, emails, IP addresses, or order IDs; only random session identifiers
- Zero external connections — everything stays on your server
- 90-day auto-cleanup — old events are deleted automatically by a daily background task
- GDPR-ready — “Clear all data” button in Settings with one click
Bot and crawler filtering
All metrics show only human sessions. The plugin scores each request using User-Agent detection, IP range checks, and browser version analysis. Bots, crawlers and suspicious traffic are stored separately and excluded from all KPIs and the funnel.
Excluded roles
Administrators and shop managers are never tracked. Customers, visitors, and other WordPress roles are included.
No setup required
Install, activate, and the plugin starts tracking immediately. No API keys, no account registration, no configuration needed.
설치
From your WordPress dashboard
- Go to Plugins > Add New.
- Search for MARK Funnel for WooCommerce.
- Click Install Now, then Activate.
- Visit MARK Funnel in the left admin menu. Tracking starts automatically.
Manual installation
- Download the plugin ZIP file.
- Go to Plugins > Add New > Upload Plugin.
- Upload the ZIP and click Install Now.
- Activate the plugin from the Plugins page.
- Visit MARK Funnel in the left admin menu.
Requirements
- WordPress 5.8 or higher
- WooCommerce 6.0 or higher
- PHP 7.4 or higher
- MySQL 5.6+ or MariaDB 10.1+
FAQ
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Does this plugin send any data outside my server?
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No. MARK Funnel has zero external connections. All data is stored in your own WordPress database and never leaves your server.
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What personal data does it collect?
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The plugin does not store names, email addresses, IP addresses, order IDs, or account IDs. It stores only a random browser-session identifier used to connect funnel steps.
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Does it work with page caching plugins (WP Rocket, LiteSpeed Cache, etc.)?
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Yes. Session IDs are generated in the browser, and tracking uses a cache-safe public endpoint without expiring page nonces. Failed requests retry automatically and are marked complete only after WordPress confirms the event. The plugin also requests cache purges from LiteSpeed Cache, WP Rocket, W3 Total Cache, and WP Super Cache when it activates or upgrades.
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Does it slow down my store?
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No. The tracker is loaded asynchronously and sends compact requests through the WordPress REST API, with
admin-ajax.phpas a fallback. Requests use the browser’s background-safekeepalivebehavior and never block page rendering. -
Does it work with WordPress Multisite?
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No. Multisite is not supported in v1.0. The plugin will display a notice and stop functioning if Multisite is detected.
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What happens if I deactivate WooCommerce?
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The plugin detects that WooCommerce is inactive and stops tracking. It will display an admin notice asking you to reactivate WooCommerce. No data is lost.
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How do I delete all collected data?
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Go to MARK Funnel > Settings and click Clear all tracking data. This will immediately delete all records from the database. The plugin will continue tracking new events after clearing.
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How long is data kept?
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Events are stored for 90 days. A daily background task (WordPress cron) automatically deletes records older than 90 days. This gives you a 30-day analysis window with a 60-day safety margin for future features.
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Why do I need at least 50 visits to see suggestions?
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With fewer than 50 visits, conversion rates are statistically unreliable — a single sale can move your conversion rate from 0% to 20%, which means nothing. The suggestions engine waits for a meaningful sample before drawing conclusions.
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Are admin visits counted?
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No. Users with the roles administrator or shop_manager are never tracked. Test the tracker in a private/incognito browser window, because visits made while logged in with either role are intentionally ignored.
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Is this compatible with GDPR / CCPA?
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The plugin is designed with privacy-first principles. Since it collects no personal data, IP addresses, or any information that could identify an individual, it has a minimal privacy footprint. That said, privacy compliance depends on your specific setup and local regulations — consult a legal professional for advice specific to your situation.
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변경이력
1.0.7
- Fixed: human session, funnel, and KPI queries now bind their filters correctly instead of returning zero for populated event tables.
1.0.6
- Fixed: database health checks now read the index name correctly instead of reporting a false missing-index error.
- Fixed: successful schema upgrades are no longer repeated on every request.
1.0.5
- Fixed: replaced expiring cached-page nonces with a strictly validated public tracking endpoint.
- Fixed: events are marked as sent only after server confirmation and retry automatically on transient failures.
- Added: REST tracking with admin-ajax fallback for hosts or security layers that block one route.
- Fixed: relative same-origin endpoints prevent mixed-content blocking behind Cloudflare and reverse proxies.
- Added: database self-repair, schema diagnostics, insertion error reporting, and per-session event deduplication.
- Fixed: purchases now reuse the anonymous browser session through a first-party session cookie.
- Fixed: delayed-payment orders are captured when they later enter a confirmed status.
- Fixed: 30-day reporting windows now use the WordPress site timezone consistently.
- Changed: only administrators and shop managers are excluded from tracking.
- Added: cache purge integration for common WordPress caching plugins during activation and upgrades.
1.0.4
- Fixed: renamed all identifiers to use the
markfufoprefix (4+ chars) per WP.org review requirements. - Fixed: admin menu slug updated to
markfufo-dashboard. - Fixed: JS localized object renamed from
mfDatatomarkfufoData.
1.0.0
- Initial release.
- 5-stage funnel tracking: visit, product view, add to cart, checkout start, purchase.
- 4 KPI cards with industry benchmarks.
- Bot and crawler filtering with multi-factor scoring.
- Static funnel diagnosis suggestions with severity ranking.
- Educational “About the Funnel” tab.
- 90-day data retention with daily cron cleanup.
- GDPR-ready “Clear all data” button.
- Zero external connections.