요스트 SEO

설명

워드프레스 SEO를 개선시키세요. 요스트 SEO플러그인을 사용하여 더 나은 컨텐츠를 작성하고, 최적화된 워드프레스 웹사이트를 만드십시오.

YOAST SEO: THE #1 WORDPRESS SEO PLUGIN

Supercharge your website’s visibility and attract organic traffic with Yoast SEO, the WordPress SEO plugin trusted by millions worldwide.

With those millions of users, we’ve definitely helped someone like you! Users of our plugin range from owners of small-town bakeries and local physical stores to some of the world’s largest and most influential organizations. And we’ve done this since 2008!

Yoast SEO Free provides the essentials to kickstart your SEO, and the Yoast SEO Premium plugin and its extensions unlock extra tools and functionality to take your SEO to the next level.

SEO FOR EVERYONE, MADE BY SEO EXPERTS

SEO is the most consistent and cost-effective website traffic source, but it can be a challenging and complex maze. Luckily, you don’t have to do this alone. We’re here to help!

Yoast’s mission is SEO for everyone. Whether you’re a beginner or a seasoned expert, Yoast SEO equips you with all the essentials to navigate the complexities of SEO, turning those challenges into opportunities for growth and success.

STAY ON TOP OF SEO WITH NEW FEATURES

Creating engaging and optimized SEO titles and meta descriptions has never been easier, faster, and more precise! With the AI title & meta description generator, you’ll save much time. The feature is available for Yoast SEO Premium users.

WHY YOAST SEO?

Are you agonizing over the intricate details of search engine optimization? Are you losing sleep trying to crack the code of SEO algorithms? Is the ever-evolving landscape of SEO leaving you overwhelmed and behind the curve?

These are the everyday struggles website owners face when trying to master the art of SEO and gain that coveted top spot in search results.

With Yoast SEO, you can overcome these challenges and unlock extraordinary gains:

  • Beat the competition: Leave your rivals in the dust with our powerful SEO tools. Outperform industry competitors and enjoy the traffic and recognition you deserve.

  • Streamline your SEO strategy: Bid farewell to the complexities of SEO. Yoast SEO handles the technical aspects, such as canonical URLs and meta tags, automating essential optimizations behind the scenes. Unleash your focus on creating captivating content that connects with your audience.

  • Climb those rankings: Use advanced features like XML sitemaps, title and meta description templating, and Schema.org structured data integration. Empower search engines to fully understand your website, helping you reach the top of search results.

  • Optimize content mastery: Yoast SEO offers comprehensive analysis tools that help elevate your content’s SEO and readability. Get powerful insights and actionable recommendations to craft helpful content that resonates with readers and search engines.

LET’S GO OVER KEY FEATURES IN YOAST SEO

Yoast SEO helps you do WordPress SEO in many ways. Let’s take a look!

QUICK AND EASY SETUP TO GET YOU STARTED

Setting up Yoast SEO is smooth, hassle-free, and doesn’t require any advanced knowledge! Our step-by-step configuration walks you through the essentials, helping you get up and running quickly.

You’ll be prompted to fill in details about your site during the setup. This enables Yoast SEO to translate all this information into structured data, which helps search engines better understand your content and website!

Are you already using another SEO plugin? Transitioning from other plugins to Yoast SEO is a breeze. We’ve designed it to be seamless, ensuring you don’t lose critical data.

TAKING CARE OF YOUR TECHNICAL SEO NEEDS

Although technical optimization is a big part of SEO, it’s not easy. We understand that only some people who work on SEO are experts or have the time to dive into the technical aspects of a website. That’s why Yoast SEO handles much of the technical optimization, freeing up your time to work on other parts of your website, like writing helpful content.

  • Get automated technical SEO improvements, like optimized meta tags, right out of the box.

  • Add canonical URLs to tell search engines which content they should show when you have pages with similar content.

  • Get advanced XML sitemaps, making it effortless for search engines to understand your site structure and index your web pages effectively.

  • Get best-in-class Schema.org structured data integration, significantly increasing your chances of getting visually rich search results that attract more users.

  • Take complete control over your site’s breadcrumbs, allowing visitors and search engines to navigate your website seamlessly.

  • Significantly improves your website’s loading times, courtesy of our innovative data management techniques tailored for WordPress.

  • [Advanced] Yoast SEO comes with crawl settings that optimize how search engines crawl your site and reduce its carbon footprint. This lowers your site’s environmental impact and contributes to a sustainable web.

WRITE AWESOME CONTENT THAT USERS AND SEARCH ENGINES LOVE

Unlock the full potential of your content with Yoast SEO’s state-of-the-art content analysis. Crafting compelling content becomes easier with features designed to help you increase your website’s performance.

  • Leverage detailed SEO analysis that guides you toward creating SEO-friendly content, allowing you to target the right keywords and boost your visibility in search results.

  • Drive engagement and enhance readability with the integrated readability analysis. Ensure your content is clear, concise, and effortlessly readable by humans and search engines alike.

  • Preview your content as it appears in SERPs, even on mobile devices. This helps you to fine-tune your meta titles and descriptions to maximize click-through rates.

  • Enable your HowTo content to be displayed in search results by using the innovative Schema structured data blocks for the WordPress block editor

  • A dedicated breadcrumbs block ensures your users always know their location within your website.

  • Embrace inclusivity in your content creation process with the inclusive language analysis. This optional feature analyzes your text and provides suggestions to make your content more considerate of different audiences. By using inclusive language, you’ll ensure your content resonates with diverse groups of people.

  • Seamlessly do keyword research right within the plugin with the Semrush integration. Find out what related keywords people are searching for, so you can optimize your content to reach more audiences.

  • Track your rankings in Yoast SEO with the Wincher integration. Yoast SEO and Wincher show how your content and keywords rank in Google.

  • Are you using Elementor to build your website? No worries because Yoast SEO integrates with Elementor. Take advantage of all Yoast SEO’s benefits within your favorite website builder!

  • Yoast SEO Premium even has advanced AI features, helping you write titles and meta descriptions at the touch of a button thanks to generative AI. The artificial intelligence tool is free to use once you have Yoast SEO Premium.

KEEP YOUR SITE IN SHAPE FOR SEO

Yoast SEO empowers you to keep your website in perfect shape, regardless of your role or expertise:

  • Fine-tune your website’s engine, allowing you to focus on creating engaging and valuable content. With Yoast SEO, technical optimization becomes effortless, allowing you to prioritize what truly matters.

  • Structure your website easily using Yoast SEO’s cornerstone content features, enabling search engines to understand and index your most important pages effectively.

  • Translate valuable content into structured data, allowing search engines to fully comprehend your website’s meaning and context.

  • Yoast SEO includes a powerful front-end SEO inspector that lets you preview and fine-tune the SEO settings directly on your front end. With this intuitive tool, you can easily optimize elements such as meta titles, meta descriptions, URL slugs, robots meta tags, and structured data by seeing their appearance in real-time.

  • Yoast SEO has a regular 2-week update cycle, ensuring you always stay up-to-date with the latest development and updates from search engines.

POWERFUL INTEGRATION WITH OTHER TOOLS

Yoast SEO seamlessly integrates with various themes, plugins, and tools to enhance the user experience and improve your WordPress SEO workflow.

  • Utilize the full potential of the Advanced Custom Fields plugin when combined with the ACF Content Analysis for Yoast SEO plugin, and reap the benefits of Yoast SEO’s powerful analysis.

  • Seamlessly integrate Yoast SEO with the Elementor website builder, empowering you to optimize your stunning designs effectively.

  • Elevate your site search quality with Algolia integration, ensuring users can effortlessly find the content they want.

  • Combine Yoast SEO with Semrush, a leading online marketing tool. Access comprehensive keyword data directly within Yoast SEO, empowering you to supercharge your SEO strategy with data-driven insights.

  • Connect your Yoast SEO plugin with Wincher, a powerful SEO tracking tool. Monitor your keyword rankings, and track your website’s visibility in search results.

전문가를 믿으세요

Yoast는 전문 개발자, 테스터, 소프트웨어 아키텍트, SEO 컨설턴트가 지원합니다. 이들은 워드프레스 SEO의 최첨단을 유지하고 모든 릴리스에서 플러그인을 개선하기 위해 끊임없이 노력합니다.

WE’LL ONBOARD YOU AND HELP YOU DO SEO

We’re here to help you succeed with your SEO goals because empowering our users is at the core of our philosophy!

Onboarding experience: After you install the plugin and run the first-time setup wizard, we offer an intuitive onboarding experience that guides you through the essential settings and features. This ensures you’re making the most out of your new plugin, step by step.

Courses in Yoast SEO academy: If you’re looking for a structured learning path, our Yoast SEO academy offers free and paid online courses. These lessons cover everything from the basics of WordPress to advanced SEO techniques. Signing up for Yoast SEO Premium also gives you access to all the courses at no extra charge.

SEO blog: Our regularly updated SEO blog is a treasure trove of information, filled with practical tips, insights, and guides on improving your SEO.

Newsletter: Stay in the loop with our newsletter. It’s more than just news; it’s a timely update on important changes and trends in the SEO world. We’ll also provide you with tips and guides on how to improve your SEO.

Webinars: Our regular webinars provide live and interactive learning experiences. They cover various topics and are designed to help you get started with SEO, no matter your skill level.

EXPAND YOUR SEO KNOWLEDGE WITH ONLINE COURSES

Investing in Yoast SEO Premium gives you FULL access to all courses, from SEO copywriting to ecommerce SEO. These courses equip you with more advanced knowledge, skills, and tips to help your website grow and succeed. Get two great products for a single price with Yoast SEO Premium and the Yoast SEO academy!

SERIOUS ABOUT GETTING HIGHER RANKINGS AND MORE TRAFFIC?

Not only do you get many additional benefits by upgrading to Yoast SEO Premium, but you’ll also get 24/7 personalized support that takes away your worry.

  • Optimize your content and diversify your keywords using synonyms and related keyphrases. Expand your reach and deliver more natural, engaging content to your audience. You can optimize up to 5 keyphrases with Yoast SEO Premium.

  • Optimizes your articles for different word forms, singular and plural variations, different verb forms, synonyms, and related keyphrases, thanks to the semantic understanding technology in Yoast SEO Premium.

  • Seamlessly handle URL changes or page deletions with our redirect manager. Automatically create redirects to prevent “404: page not found” errors and retain valuable traffic and backlinks.

  • Get internal linking suggestions in real-time. The WordPress SEO plugin enhances your article’s depth and authority by recommending related posts to link to.

  • Gain precise control over your page’s appearance on social networks like Facebook and X with social media previews. Customize your social presence and entice users to engage with your content effectively.

  • Simplify your SEO workflows and get guidance to work on time-consuming SEO tasks, like finding unlinked content, with the Yoast SEO workouts.

  • Get actionable feedback on using inclusive vocabulary to enhance your writing and make it accessible to a broader audience. (Note: This feature is currently available in English and beta.)

  • Take advantage of the IndexNow integration, which instantly pings search engines like Microsoft Bing every time you publish or update content to ensure timely indexing.

  • Easily create optimized SEO titles and meta descriptions at the touch of a button, thanks to generative AI. Crafting optimized and engaging SEO titles and meta descriptions has never been faster and easier.

  • Get 24/7 personalized e-mail support, so no matter when a question or issue arises, you’re never left in the dark. Whether it’s a technical hurdle or simply a need for guidance, our dedicated support team is always available to assist.

  • Avoid your content being used to train AI bots: Effortlessly safeguard your intellectual property, uphold data privacy, and maintain control over content by blocking AI bots from scraping it. These AI web crawlers include OpenAI’s GPTBot, Common Crawl’s CCBot and Google-Extended, used to train Google Gemini.

EXTEND YOUR WORDPRESS SEO

Take your WordPress SEO to new heights with these powerful Yoast SEO add-ons:

  • Yoast Local SEO: Optimize your website for a local audience, drive foot traffic to your stores, and establish a strong presence in local SERPs.

  • Yoast Video SEO: Improves the performance of videos and ensures that Google fully understands its content. This helps you rank your videos higher in video search results.

  • Yoast News SEO: Amplify your visibility and performance in Google News, allowing your news website to reach a broader audience.

  • Yoast WooCommerce SEO: Enhance your online shop’s discoverability with extra tools designed specifically for online stores, helping you drive more targeted traffic and dominate the search results for your products. It has generative AI tools to help you write great titles and meta descriptions for your products! Also, use WooCommerce SEO to easily import and export global identifiers like GTIN8, UPC, and ISBN for your products.

버그사항 리포트

Find a bug in Yoast SEO? We welcome your bug reports! Please report bugs in the WordPress SEO repository on GitHub. Note that GitHub is not a support forum but an efficient platform for addressing and resolving issues efficiently.

THERE’S MORE TO LEARN ABOUT SEO

For a comprehensive resource on search engine optimization and Yoast SEO, please explore our website, which is rich with insights and inspiration. Seek guidance in our extensively curated help center, designed to help you provide the knowledge to optimize your website effectively.

Take your SEO skills to new heights with “WordPress SEO – The Definitive Guide” by Yoast – a must-read for WordPress SEO enthusiasts. Discover more exceptional plugins and solutions by Team Yoast, tailored to enhance your digital presence and achieve unparalleled success.

스크린샷

  • The modern interface makes 요스트 SEO easy to work with.
  • Easily manage how your posts and pages appear in SERPs.
  • 요스트 SEO Premium has extra crawl optimization options.
  • 요스트 SEO integrates with tools like Semrush and Wincher.
  • The famous SEO and readability analyses in 요스트 SEO.
  • See what your post looks like in Google.
  • The First-time configuration helps you get started quickly.
  • The inclusive language analysis in 요스트 SEO.

블록

이 플러그인은 2(을)를 제공합니다.

  • Yoast SEO
  • Yoast SEO

설치

Yoast SEO 시작은 플러그인 설치와 설정의 두 단계로 구성됩니다. Yoast SEO는 사이트의 특정 요구 사항에 맞게 작동하도록 설계되었으므로 ‘활성화 후’ 단계에 설명된 대로 Yoast SEO 최초 구성을 수행하는 것을 잊지 마세요!

WordPRESS 내에서 YOAST SEO 설치

  1. 대시보드 내의 플러그인 페이지를 방문하여 ‘새로추가’를 선택하세요.
  2. Search for ‘Yoast SEO’;
  3. 플러그인 페이지에서 요스트 SEO를 활성화합니다;
  4. 아래의 ‘활성화 후’로 이동하십시오.

수동으로 YOAST SEO 설치

  1. ‘wordpress-seo’폴더를 / wp-content / plugins / 디렉토리에 업로드 하세요.
  2. 워드프레스의 ‘플러그인’ 메뉴에서 요스트 SEO 플러그인을 활성화하십시오:
  3. 아래의 ‘활성화 후’로 이동하십시오.

활성화 후 가능

  1. You should see (a notice to start) the Yoast SEO first-time configuration;
  2. 이 구성을 살펴보고 사이트용 플러그인을 설정합니다;
  3. 끝났습니다!

FAQ

Yoast SEO 플러그인의 XML Sitemap은 어떻게 작동합니까?

XML 사이트 맵이 있으면 SEO에 도움이 될 수 있습니다. 사이트의 내부 링크가 완벽하지 않더라도 Google은 웹 사이트의 필수 페이지를 매우 빠르게 검색 할 수 있기 때문입니다.
사이트 맵 색인 및 개별 사이트 맵은 콘텐츠를 추가하거나 제거 할 때 자동으로 업데이트되며 검색 엔진에서 색인을 생성 할 게시물 유형이 포함됩니다. noindex로 표시된 게시물 유형은 사이트 맵에 표시되지 않습니다. XML Sitemap에 대해 자세히 알아보세요 .

내 웹사이트를 어떻게 Google Search Console에 추가할 수 있나요?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

Yoast SEO breadcrumbs를 어떻게 실행시키나요?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

대부분의 WooTheme 비지원 테마에서 이 코드 조각은 functions.php 파일에 추가하면 안됩니다.
개별 게시물 또는 페이지에 이동 경로 단축 코드를 수동으로 추가 할 수 있습니다. [wpseo_breadcrumb]

자세한 내용이나 단계별 가이드가 필요한 경우 Yoast SEO 탐색 경로 가이드 를 읽어보세요.

URL을 색인화하지 않으려면 어떻게합니까?

요스트 SEO는 URL을 설정하거나 색인하지 않을 URL 모음에 대한 다양한 선택지를 제공합니다.
설정 방법은 가이드를 참조하세요.

Google에 잘못된 설명이 표시됩니다. 어떻게 수정합니까?

블로그 게시물에 대한 멋진 메타 설명을 만들었다면, 구글이 검색 결과 스니펫에 사이트에 대한 다른 설명을 표시하는 것만큼 짜증나는 일도 없습니다.

가능한 원인은 다음과 같습니다:
1. 코드에 잘못된 설명이 있습니다
2. 구글 캐시가 오래되었습니다
3. 검색어가 조작되었습니다
4. 구글이 기초 설명을 무시합니다

여기에서 잘못된 설명이 있는 문제를 해결하는 방법을 읽을 수 있습니다.

요스트 SEO 는 얼마나 자주 업데이트 되나요?

요스트 SEO는 매 2주 마다 업데이트 합니다. 이유를 알고 싶으면 왜 2주에 한 번씩 출시하는가를 읽어보십시오!

지원을 받으려면 어떻게 해야 합니까?

무료 플러그인은 전 세계 수백만 명이 사용하므로 일대일 지원을 모두 제공할 수는 없습니다. 워드프레스용 Yoast SEO 플러그인에 문제가 있는 경우 wordpress.org에 있는 지원 포럼에서 도움을 받거나 yoast.com/help/에 있는 도움말 센터를 참조하세요.

Yoast에서 구입한 플러그인은 ‘프리미엄 플러그인’이라고 하며(프리미엄이 이름에 없는 경우에도 해당) 1년 내내 무료로 업데이트하고 프리미엄을 지원한다. 즉, 해당 플러그인에 대해 궁금한 사항이 있을 경우 지원 팀에 문의하십시오.

도움을 어떻게 얻는지 알고싶다면 더 읽어보세요.

What happens to my data if I enable usage tracking?

This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.

여기에 나열된 것과 다른 질문이 있습니다.

귀하의 질문은 도움말 센터에서 이미 답변되었을 가능성이 높습니다: yoast.com/help/.

후기

2017년 2월 7일
Thank you SEO Yoast this plug is great it simulates the real thing and helps you to set up good SEO practice for your site
2017년 2월 7일
We install this on every Wordpress install we do. What is so great about this plugin compared to other SEO plugins is that all our clients can understand what it is saying as well. The fact that any short comings on each post or page are shown right there in the post with ideas suggesting what to do about it is so easy to 'get'. This means our clients will be more likely to take our advice and so get more out of their websites.
2017년 2월 7일
Yoast's SEO plugin is by far the most complete SEO plugin that exist. Don't waste your time finding the right combination of plugins. This plugin does everything you need. Yoast is very good with SEO, and he is always updating to add new features and keeping up with best practice.
2017년 2월 7일
I think this plugin is one of the best seo plugins for users to provide a lot of possibilities.
모든 27,627 평가 읽기

기여자 & 개발자

“요스트 SEO”(은)는 오픈 소스 소프트웨어입니다. 다음의 사람들이 이 플러그인에 기여하였습니다.

기여자

“요스트 SEO”(이)가 54(으)로 번역되었습니다. 기여해 주셔서 번역자님께 감사드립니다.

자국어로 “요스트 SEO”(을)를 번역하세요.

개발에 관심이 있으십니까?

코드 탐색하기는, SVN 저장소를 확인하시거나, 개발 기록RSS로 구독하세요.

변경이력

22.5

Release date: 2024-04-16

Yoast SEO 22.5 brings general maintenance updates across the plugin, improved guidance around best practice for taxonomies and a more effortless user experience overall. For more details about the release check out the release post for 22.5.

Enhancements

  • Prevents image formats other than JPG, GIF, PNG and WEBP to be used for the twitter:image meta tag.
  • Recalibrates the recommended length of the text on taxonomy pages for the text length assessment.

Bugfixes

  • Fixes an incompatibility with ES_WP_Query library used by the WordPress VIP Enterprise Search.

Other

  • Renames all user-facing Twitter references to X, including the X profile’s sameAs schema output URL.
  • Adds an “AI for SEO” course card to the Academy page.
  • Removes the link to the now-retired Google Mobile-Friendly Test from the admin bar menu.
  • Renames the leiCode fields to LEI code in the plugin’s settings.
  • Resolves a typo in the list of German transition words. Props to magnusmartin85.
  • Deprecates unused method is_image_url_valid.

22.4

Release date: 2024-04-03

Yoast SEO 22.4 brings optimizations and bug fixes. Our customers who use Elementor can wave goodbye to that unnecessary redirect when saving a post for the first time. Find more about Yoast SEO 22.4 in our release post!

Enhancements

  • Removes a duplicated database query on author pages with internal images.
  • Removes two unnecessary database queries on pages where external images are of SEO interest, like author pages with Gravatar author images.

Bugfixes

  • Fixes a bug where an unneeded redirect would be created when a post was first published in Elementor.

Other

  • Deprecates the slug of the _dependencies property of the private $plugins property in the WPSEO_Plugin_Availability class.
  • Fixes the width of the Page type dropdown field in the Settings page.
  • Replaces .substr() with .substring() in JS files since it’s deprecated.
  • Stops showing deprecation warnings when retrieving data for paid add-ons goes wrong.
  • Stops showing notifications about incompatibility with the WooCommerce’s new beta product editor, after WooCommerce is deactivated.
  • Stops showing a notification prompting to install Yoast Woo SEO, after WooCommerce is deactivated.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.