요스트 SEO

설명

Yoast SEO: the #1 WordPress SEO plugin

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

DON’T LET YOUR COMPETITORS WIN

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • 검색 결과에서 더 나은 브랜딩과 일관된 스니펫을 위해 제목과 메타 설명을 템플릿화합니다.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • 버튼을 한 번 눌러 가장 고급 XML 사이트맵이 동작합니다.
  • Full control over your site’s breadcrumbs.
  • 중복되지 않도록 자동으로 표준 URL을 설정합니다.
  • Yoast SEO 프리미엄 사용자를 위한 [프리미엄] 지원이 있습니다.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • SEO 분석: 올바른 (초점) 열쇠말을 염두에 두고 SEO 친화적인 본문을 쓰는 유용한 도구입니다.
  • 가독성 분석: 방문자와 검색 엔진 모두를 위한 내용을 쉽게 검색할 수 있도록 작성하십시오.
  • 검색 결과에서 게시물이나 페이지가 어떻게 보일지 보여주는 요약 미리 보기입니다. 모바일도 됩니다!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • 웹 사이트의 엔진을 조정하여 훌륭한 콘텐츠 제작에 집중할 수 있도록 하십시오.
  • 올바른 열쇠말을 올바른 페이지에서 순위를 매길 수 있도록 기초 내용과 내부 연결 기능을 제공하십시오.
  • 팀의 워드프레스 SEO 작업을 관리할 수 있도록 돕습니다: 당사의 SEO 역할을 통해 동료에게 요스트 SEO 플러그인의 특정 구역에 대한 접근 권한을 부여하십시오.
  • 일괄 편집기를 가지고 있어서, 웹사이트의 제목과 기초 설명을 일괄적으로 편집할 수 있습니다.
  • 검색 엔진이 웹 사이트를 이해하는 데 도움이 되도록 가능한 경우 내용을 구조화된 자료로 번역하십시오.
  • [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [프리미엄] 삭제된 페이지와 변경된 URL을 쉽게전환하여 사이트를 건강하게 유지할 수 있는 완벽한 전환 관리자가 있습니다.

프리미엄 지원

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

The Yoast SEO Premium plugin is well worth your investment!

워드프레스 SEO를 더욱 개선하기 위한 확장이 있습니다

Yoast에서 다음 제품을 확인하십시오:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • 구글 뉴스에서 가시성과 성능을 향상시키고자 하는 뉴스 퍼블리셔들을 위한 요스트 뉴스 SEO
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

버그 보고

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

더 읽을 거리

검색 엔진 최적화와 워드프레스 SEO에 대한 자세한 내용은 다음을 참조하십시오:

스크린샷

  • 요스트 SEO 플러그인 일반 메타 박스. 편집 포스트 페이지, 게시물, 페이지와 사용자 지정 게시물 유형에 대해 볼 수 있습니다.
  • 검색 엔진 최적화 분석 기능 예제가 있습니다.
  • Example of the readability analysis functionality.
  • 사이트 전체의 SEO 문제와 개선 가능성에 대한 개요입니다.
  • 사용하기 원하는 기능을 통제하십시오.
  • 한번에 SEO 모음, 헤드스페이스 2 SEO, wpSEO.de. 등의 SEO 플러그인으로부터 쉽게 SEO 데이터를 불러올 수 있습니다.

설치

요스트 SEO에서 시작하는 것은 플러그인 설치와 설정의 두 단계로 구성됩니다. 요스트 SEO는 사이트의 특정 요구에 맞게 설계되었으므로 ‘활성화 후’ 단계에서 설명한 대로 요스트 SEO 구성 마법사를 진행하는 것을 잊지 마십시오!

INSTALL YOAST SEO FROM WITHIN WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Search for ‘Yoast SEO’;
  3. 플러그인 페이지에서 요스트 SEO를 활성화합니다;
  4. 아래의 ‘활성화 후’로 이동하십시오.

INSTALL YOAST SEO MANUALLY

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. 워드프레스의 ‘플러그인’ 메뉴에서 요스트 SEO 플러그인을 활성화하십시오:
  3. 아래의 ‘활성화 후’로 이동하십시오.

AFTER ACTIVATION

  1. 요스트 SEO 구성 마법사를 확인하십시오(시작하라는 알림):
  2. 구성 마법사를 통해 사이트에 플러그인을 설정하십시오;
  3. 끝났습니다!

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
yoast_breadcrumb( '

‘,’

‘ );
}
?>
`

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

요스트 SEO는 URL을 설정하거나 색인하지 않을 URL 모음에 대한 다양한 선택지를 제공합니다.
설정 방법은 가이드를 참조하세요.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

가능한 원인은 다음과 같습니다:
1. 코드에 잘못된 설명이 있습니다
2. 구글 캐시가 오래되었습니다
3. 검색어가 조작되었습니다
4. 구글이 기초 설명을 무시합니다

여기에서 잘못된 설명이 있는 문제를 해결하는 방법을 읽을 수 있습니다.

요스트 SEO 는 얼마나 자주 업데이트 되나요?

요스트 SEO는 매 2주 마다 업데이트 합니다. 이유를 알고 싶으면 왜 2주에 한 번씩 출시하는가를 읽어보십시오!

지원을 받으려면 어떻게 해야 합니까?

우리의 무료 플러그인을 세계적으로 수 백만의 사람들이 사용하고 있어서, 일 대 일 지원을 제공할 수가 없습니다. 워드프레스용 요스트 SEO로 문제를 겪고 있다면, 워드프레스닷오알지에 있는 지원 포럼에서나 kb.yoast.com에 있는 지식 기반을 확인하여 도움을 얻을 수 있습니다.

Yoast에서 구입한 플러그인은 ‘프리미엄 플러그인’이라고 하며(프리미엄이 이름에 없는 경우에도 해당) 1년 내내 무료로 업데이트하고 프리미엄을 지원한다. 즉, 해당 플러그인에 대해 궁금한 사항이 있을 경우 지원 팀에 문의하십시오.

도움을 어떻게 얻는지 알고싶다면 더 읽어보세요.

여기에 나열된 것과 다른 질문이 있습니다.

의문은 지식 기반에 대부분 답변되어 있습니다: kb.yoast.com.

후기

2020년 August 4일
Этот плагин значительно повышает качество сайта в поисковых системах, таких как: Яндекс, Google и многих других. Плагин имеет множество полезных функций и настроек. Считаю его лучшим SEO плагином, так как в бесплатной версии доступны все необходимые функции, которые влияют на повышение эффективности сайта в глазах поисковиков.
모든 27,218 평가 읽기

기여자 & 개발자

“요스트 SEO”(은)는 오픈 소스 소프트웨어입니다. 다음의 사람들이 이 플러그인에 기여하였습니다.

기여자

“요스트 SEO”(이)가 46(으)로 번역되었습니다. 기여해 주셔서 번역자님께 감사드립니다.

자국어로 “요스트 SEO”(을)를 번역하십시오.

개발에 관심이 있으십니까?

코드 탐색하기는, SVN 저장소를 확인하시거나, 개발 기록RSS로 구독하십시오.

변경이력

14.7

배포 날짜: 2020년 8월 5일

Say hi to Yoast SEO 14.7, chock-full of enhancements to help you with your site’s SEO. Have you heard about the addition of XML sitemaps in WordPress 5.5? The Yoast SEO plugin is completely prepared for this. We also have some great news for users of the Web Stories plugin. Read more about those changes in our release post!

Enhancements:

  • Adds support for adding metadata to Web Stories (the web-story post type) from the Web Stories plugin. Props to swissspidy
  • Shows a more specific notification about why the reindexing of SEO data is needed when the permalinks are reset or when the category base setting is changed.
  • Redirects requests to the WordPress sitemaps to the appropriate Yoast sitemap, if the Yoast sitemaps are enabled.
  • Adds the option for users to opt-in to allow Yoast to track some data about their site.
  • Optimizes script loading by removing ver parameters from scripts and styles when they’re not needed.
  • Adds the Yoast logo to the Yoast block categories.
  • Compatibility with WordPress 5.5: makes sure Yoast structured data blocks are found on more keywords and have examples in the block inserter.

Bugfixes:

  • Fixes a bug where a fatal error would occur in sitemaps on sites where the home URL and site URL were different. Because the cause of this was a missing style sheet, the content of the sitemaps was still there, which means Google and other search engines could still reach the sitemaps and no SEO harm was done.
  • Fixes a bug where reindexing would not be done for indexables without a permalink.
  • Fixes a bug where an indexable’s permalink remained unchanged when the categories prefix option was changed.
  • Fixes a bug where an inline link that opens in a new window would render undefined in the aria-label.
  • Fixes a bug where the indexables indexing process could not be started again without a page reload on the tools page if it failed.
  • Fixes a bug where a console error would be thrown because wpseoShortcodePluginL10n was not defined.
  • Fixes a bug where the SEO and Readability scores were no longer shown in the publish box in the classic editor.
  • Fixes a bug where clicking the Readability score link in the classic editor would trigger an error.

Other:

  • Enables the cornerstone content toggle for taxonomies.
  • Adds the option to filter our Schema by @type.
  • Removes the setting to show the date in the Google Preview. The date will now always be shown in post-type previews.
  • Moves the running of the SEO data indexing process to the Yoast Tools page.

14.6.1

Release Date: July 21st, 2020

Other:

  • Reverts the change for social media titles to pick the post/page/term title, as this could inadvertently lead to low quality titles for some archives and other page types.

Bugfixes:

  • Fixes a bug where the where all methods were removed from xmlrpc.php due to incorrect usage of add_action as opposed to add_filter.

14.6

Release Date: July 21st, 2020

We have a new release for you: Yoast SEO 14.6. This release has some pretty cool enhancements. For example, we’ve added another helpful indicator in the editor that shows you your scores for a particular post quickly. Read more about those changes in our release post!

Enhancements:

  • Improves the editing experience in the Social tab, and gives it a dab of fresh paint.
  • In the sharing metadata used for Facebook, Twitter, Pinterest, LinkedIn and many other sites, we now output the post title instead of the SEO title. This prevents the brand name from being added in most cases, which is better on those platforms. You can still set a specific sharing title on the Social tab of the Yoast SEO post settings.
  • Makes the plugin icon in the editor reflect the SEO and Readability score.
  • Improves keyphrase counting in Indonesian by not counting ‘-‘ as a word boundary.
  • Improves the feedback text for the keyphrase in title assessment to make clear that an exact keyphrase match is necessary.
  • Improves the recognition of keywords in the slug if they contain a hyphen (for example: re-duplicated, on-the-go).
  • Improves the transition words analysis for Russian.
  • Noindexes the xmlrpc.php file and all possible ways to request it, removing them from Google’s search results.
  • For privacy reasons, no longer shows whether an email address is already subscribed to the newsletter.

Bugfixes:

  • Fixes a bug where the comment count would be output for Articles that did not accept comments. Props to gr8shivam.
  • Fixes a bug where the social previews did not reflect the og:image tag correctly in situations where the first image in the content was used as a fallback.
  • Fixes a bug where slashes in titles and open graph titles were removed before they were used as a replacement variable. Props to Jon Christopher.
  • Fixes a bug where a get_plugins() undefined error would be thrown if there was already a plugin.php loaded via the init hook by another plugin. Props to Krishna Kant.
  • Fixes a bug where there was no border on the bottom of metabox tabs without any collapsible sections.
  • Fixes a bug where “array_merge(): Argument #1 is not an array” issues could appear under specific circumstances. Props to chteuchteu.

Other:

  • Removes functions, class variables and classes that were deprecated prior to version 11.5.
  • Adds a quick cache, which caches the result for 1 minute, so we don’t do the same call the my.yoast.com twice on a pageload.
  • Introduces the –skip-confirmation argument to run our wp-cli reindex command without confirmation prompt.
  • Yoast SEO had many scripts that relied on many localized objects. In an effort to improve maintainability we have combined all those objects into one: wpseoScriptData. wpseoPostScraperL10n and wpseoTermScraperL10n remain available for backward compatibility. Plugins that tap into our objects will need to update their code.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.